Design and creative direction for the 2017 PopTech conference based on the theme “Instigate”; inciting change rather than adapting to the current climate. Our creative idea emphasizes the idea of subjective views, shifting perspectives and the friction that can ultimately lead to positive change. Our design system alludes to many individual elements coming together to create a cohesive whole.
Our film, identity, micro-site, environmental graphics, wayfinding and print ephemera employ deliberately startling fractures that were carefully implemented to interrupt the quiet town of Camden, embodying sparks of energy that can lead to progress.
Ben CrickSanuk KimYoung G Woo
Done while at COLLINS.