Brand identity for Equinox Hotels. The identity elevates and builds on the existing Equinox brand to reflect an even more refined luxury experience through its highly curated, minimal visual expression.
The logo leverages the existing Equinox wordmark by separating its iconic “o” to create an inherent connection between “Equinox” and its new “Hotels”. The design system underscores the dichotomy of “extremes” by activating entire surfaces through the restrained and deliberate use of space and typography.
Jules TardyLeo PortoTomas Markevicius
Done while at COLLINS.